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When looking for businesses, analysis revealed consumers will use mapping products over 40% of the time, with almost half of these searches leading to in-person visits (see study).
Given the fact that almost all consumers have the power to find you using their phone, it is essential to take advantage of the "cafe near me" discoverability that local search results provide.
Because virtual tours allow for exploration, as opposed to staring at a still image, significantly more attention can be retained on your Google business listing. This can enhance your organic visibility amongst the Maps and search results.
Businesses will only need to have this service completed once in order to receive this advantage, with no ongoing fees.